Reports To
Principal of Lexel International School @ Cove
Functional Reports To
Head of Growth, Myriad Education
Role Summary
The Marketing & Admissions leader plays a critical role in driving student enrolment through strategic marketing, process excellence, and community engagement. This position demands exceptional leadership, communication, and organisational skills to oversee the admissions pipeline, ensure a seamless process for prospective families, and align strategies with the school’s mission and vision.
Key Expectations
Marketing & Branding Leadership
- •Brand Strategy & Management. Localise and execute group brand and marketing strategy through campus-specific initiatives to promote the school’s mission and value proposition.
- •Digital Marketing. Localise and execute strategy on digital presence, social media platforms, and digital campaigns including the school website.
- •Collaboration. Work closely with creative teams to design high-quality admissions materials, including brochures, prospectuses, promotional videos and presentations.
- •Target Markets. Identify and develop strategies for emerging student recruitment markets in collaboration with leadership.
Admissions Leadership
- •School Tours. Conduct and lead school tours with prospective parents, with a focus on customer-centric excellence.
- •Strategic Enrolment Planning. Develop and refine an admissions strategy to achieve and surpass enrolment targets.
- •Admissions Pipeline Management. Lead and oversee the entire admissions pipeline, from a potential lead to enrolment.
- •Internal Alignment. Collaborate with academic team to ensure all admissions align with the school’s academic policies.
- •Data-Driven Decision Making. Implement forecasting and data analysis tools to track trends and optimise strategy.
- •Reporting. Provide actionable insights and recommendations based on enrolment trends and campaign outcomes.
Community Engagement
- •Family Engagement. Provide clear, professional, and empathetic communication to prospective and current families.
Who We Are
Taylor’s Education Group is embarking on an initiative to make private K-12 education more affordable and accessible to families. We bring international Cambridge education to a broader audience and empower more families to give their children the tools to succeed. This initiative is part of Taylor’s Education Group (TEG) comprising Taylor’s University, Taylor’s College, Garden International School, Australian International School Malaysia, Taylor’s International School KL & Puchong, Nexus International School Putrajaya and Nexus International School Singapore.